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Juno User Research

Juno is a start-up that focuses on helping people get lower loan payments by utilizing group buying power. The idea is to have lenders compete for access to a large group of potential customers. Because the banks will compete with each other, they are willing to offer lower prices than usual.

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Juno came to me looking to gather user feedback on multiple aspects of their site. Over two weeks I spoke to users about the following:

1. The Landing Page

2. Signing Up For A Campaign

3. Imagery

4. Enticing People To Share

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2 Week Contract

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Solo

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Pen & Paper

Google Docs & Sheets

Zoom

My Role

As the UX Researcher I was tasked with collecting qualitative information on user's experience when coming to Juno. We wanted to learn what was working, and how people reacted to the site. Since I was the sole Researcher, everything that comes with it fell under my purview. 

  • Conducted usability tests (10)

  • Conducted in-person interviews (10) 

  • Affinity mapped responses

  • Synthesized and presented data to Stakeholders

  • Made design recommendations.

My Approach

I started by developing a set of questions that I could use to gauge a user's comfort level, and expertise in the loan process. Since I have a background in mortgage lending marketing, I used some of my knowledge of lesser know aspects of loans to weight the user's knowledge. The majority of users going in would know what Juno does but I kept it secret from some so I could see the effectiveness of their imagery.

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 When conducting the test, I would ask the user's some basic background on their knowledge of loans. Afterward, I would ask they go to JoinJuno.com and describe their thoughts, emotions, and ideas, on Juno's landing page and images. Afterward, I would step them through a campaign and collect information on their experience and likeliness to share.

The Research

Landing Page:

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