Role
UX/UI designer
Timeline
72 hour Adobe Creative Jam
Team
3 designers
Problem / Context
In early August, two friends and I entered the Adobe Creative Jam, a 72 hour design challenge run by Adobe and The Creative Collective. Each team had to build an app concept that lifted an under-represented voice. We chose sexism and misogyny in the local music scene, and set out to design something for womxn musicians and industry professionals.
Process
We started by reading interviews with female musicians rather than guessing at the problem. One quote stuck with us the whole sprint, from guitarist Yvette Young, who described being reduced to "the girl who plays guitar" instead of being judged on her craft. That framing showed up again and again.
Insight
Womxn were tokenized, not hired.
Interviewees described being booked for optics rather than talent, and left out of hiring conversations for real gigs and session work.
Insight
Mentorship and community were hard to find.
Most existing apps were either purely social or purely job focused. Nobody combined the two, so there was no single place to find both peers and paid work.
Insight
Personas kept the design grounded.
A few images still carried Juno's previous name, LeverEdge. It didn't break anyone's trust outright, but it made a couple of people pause and double check they were in the right place.
Additional Learning
The interface had to feel like a community, not a job board.
We leaned into the energy of rock and punk visually, but kept it warm rather than harsh, so the app read as a space to belong to, not just a place to find work.
Personas
Evelyn, 22, a producer
- Music producer based in LA - Works with musicians from all backgrounds - Relies on her network for new work - Values relationships in the industry
Lauren, 20, a musician
- Budding artist based in NYC - Posts music to social platforms - Growing following on SoundCloud, IG, TikTok - Wants to take her talent to the next level
Competitive Research
Sketches
Typography and Color
Wireframes and mockups
Profile Screen Iterations
Newsfeed Screen Iterations
Gigs Screen Iterations
Bottom Navigation
Our Bottom Navigation contained quick ways to switch between a newsfeed, job postings (gigs), messages, notifications, and your profile.
Floating post button
A floating "Post" button appears just above the bottom navigation and to the right. This allows Laura to quickly post something from her newsfeed page.
High Fidelity Mockups
Outcome
All of the hard work paid off. I presented our design to Adobe and The Creative Collective and they loved it! The feedback was positive and they loved our approach and style.
Final Thoughts
If we kept building it, the next additions I'd push for are file sharing for digital auditions, a notes space for brainstorming between collaborators, and a more customizable feed so users could tune how much social versus job content they saw.